Uniphar is Ireland's leading Health & Beauty sales, marketing and distribution partner, helping ambitious brands successfully launch and scale in the Irish market. As part of the Uniphar Group, we combine deep market expertise with unrivalled pharmacy access to accelerate brand growth.
We hold over 54% of the pharmacy wholesale market and provide direct access to more than 300 retail pharmacy outlets through our owned and franchise pharmacy brands, McCauley, Hickey's, Allcare and Life, alongside a buying group of over 200 independent pharmacies.
Our portfolio includes leading international brands such as Scholl, Bioderma and Cetaphil, with particular expertise in driving Front of Shop performance within pharmacy. We also understand the challenges of building brands first-hand through the successful development of our own wellness brand, AYA Supplements.
Supported by specialist teams across sales, marketing, category, buying and logistics, we provide a complete route-to-market solution. Our B2B ordering platform gives customers 24/7 access to brands, while our nationwide distribution network delivers to every pharmacy twice daily. By combining wholesale scale, retail insight and proven brand-building expertise, we create winning growth plans that help brands succeed in Ireland.
We partner with over 100 principal manufacturers who benefit from our innovative solutions, tailored to their business needs.
Our Key Account Managers work closely with manufacturers to ensure that they can bring their product to market in a way that works for them and for their patients. Our Quality team works hard to uphold rigorous standards. We ensure that product is held in optimum ambient or cold chain conditions as appropriate until our principals/manufacturers are ready to distribute their product to market to retail or hospital pharmacy or direct to the patient.
Operating as a market-leading, full line wholesaler from our five distribution centres, we are an integral part of the national health infrastructure, fulfilling over 24,000 deliveries per week, across over 13,000 lines.
Uniphar provides unrivalled product expertise and support services through a dedicated team of business advisors. Our aim is to support independent pharmacy to compete with the international chains and to offer ‘one pipe supply’, simplifying and streamlining the purchasing and financial management for retail pharmacy. Through our market-leading ecommerce platform, we offer our retail partners a one-stop-shop at the click of a button. Crucially, this frees our pharmacy customer to focus on their patients and customers, concentrating on their role as a key part of the primary healthcare system.
We place a significant emphasis on supporting independent Irish pharmacies to develop the front of shop experience they offer their customers. Increasingly tight margins in ethical and OTC products means that many pharmacists are looking to consumer lines to help them to make up the shortfall.
Front of shop represents a significant area of opportunity for pharmacists to maximise their return on every inch of their floor space. Through LinkUp, Uniphar has developed a strong consumer offering, sourcing products from international and agency brands, in addition to our own-brand ranges in key pharmacy categories. We have also become the national leader in growing the vitamins, minerals and supplements (VMS) category in pharmacy. By taking a category development focus, covering range of brands, staff training, planograms, monthly promotions and special retail fit-outs, we were able to support pharmacists to maximise the contribution of the VMS to their business.
Our own brands include Kit&Kaboodle beauty accessories, FIXXA First Aid, AYA Vitamins, Must Have everyday essentials and Daylights ready readers and sunglasses.
In an ever-evolving retail pharmacy landscape Uniphar have developed the LinkUp Gold buying group to support independent community pharmacists future-proof their profits.
Trading under their local brand name, LinkUp Gold offers flexibility and efficiency to its retail partners. As trusted business advisors, LinkUp Gold enables independent pharmacies access to group buying power, tailored support services and on the ground support while retaining the underlying procurement benefits delivered as part of the buying group.
